TY  - BOOK
AU  - Fox,Stephen R.
TI  - The mirror makers: a history of American advertising and its creators 
SN  - 0252066596
AV  - HF5813.U6 F66 1997
U1  - 659.10973 21
PY  - 1997///
CY  - Urbana
PB  - University of Illinois Press
KW  - Advertising
KW  - United States
KW  - History
N1  - Includes bibliographical references (pages 338-372) and index; Introduction to the 1997 Edition --; Preface to the 1984 Edition --; Acknowledgments --; Glossary of Abbreviations --; 1; Advertising Prehistory: The Nineteenth Century --; 2; The Age of Lasker --; 3; High Tide and Green Grass: The Twenties --; 4; Depression and Reform --; 5; The Second Boom --; 6; The Creative Revolution --; 7; Real Reform: New Images in the Mirror --; 8; The 1970s: The Cycle Never Stops --; Appendix; The Ten Largest Agencies in U.S. Billings, 1945-1995 --; Manuscript Collections --; Abbreviations of Sources --; Chapter Notes --; Index; Reprint. Originally published; New York : Morrow, 1984
ER  -