Rosen, Robert H.,

Global literacies : lessons on business leadership and national cultures : a landmark study of CEOs from 28 countries / Robert Rosen [and others]. - 409 pages ; 24 cm

Includes bibliographical references (pages 380-384) and index.

To the Reader -- The Search for Global Competitiveness -- The New Business Reality -- The Cultures of Twenty-first-Century Business -- The Four Global Literacies: Creating a New Language of Business -- Personal Literacy: Understanding and Valuing Yourself -- Social Literacy: Engaging and Challenging Others -- Business Literacy: Focusing and Mobilizing Your Organization -- Cultural Literacy: Valuing and Leveraging Cultural Differences -- The Global Literacies at Work: Solving the Five Universal Business Questions -- Purpose: Where Are We Going? -- Plan: How Do We Get There? -- Networks: How Do We Work Together? -- Tools: What Resources Do We Need? -- Results: How Do We Measure Success? -- Becoming a Globally Literate Leader -- Your Path to Global Literacies -- App.: Research Strategy -- Selected References -- Acknowledgments -- Healthy Companies International and Watson Wyatt Worldwide -- Index. Pt. 1. 1. 2. Pt. 2. 3. 4. 5. 6. Pt. 3. 7. 8. 9. 10. 11. Pt. 4. 12.

0684859025 9780684859026

99054914


Chief executive officers
Leadership.

HD38.2. / G58 2000

658.4092