Raymond Loewy :  pioneer of American industrial design / 
edited by Angela Schönberger ; translations by Ian Robson and Eileen Martin]. 
 - 262 pages :  illustrations (some colour) ;  31 cm 
<br/><br/> Translation of: Raymond Loewy.  Catalogue of an exhibition held 03/16-04/22/90 and organized by the International Design Center, Berlin. 
<br/><br/>Includes bibliographical references (pages 251-254) and indexes. 
<br/><br/> Preface /  A Frenchman in New York : Loewy's debut in the United States /  Design and the American dream : associates of Loewy /  From celebrity to anonymity : the professionalization of American industrial design /  The industrialist as artist : the machine-age in America 1910-1945 /  Nothing succeeds like success : Raymond Loewy : the thirties and forties /  Raymond Loewy and The world of tomorrow : New York's World Fair 1939 /  Inside, outside : Loewy's interiors and architecture /  The American way of life : American design in the fifties /  The Studebaker connection : Loewy and thirty years of automobile design /  Apostle of simplicity : Loewy's book Never leave well enough alone /  A new concept in design : developments in design 1960-1975 /  A triple start : 1934, 1947, 1969 : Loewy London 1934-1990 /  The French connection : The Campagnie de l'Esthétique Industrielle /  Logo : Loewy and the logo /  Loewy reached for the stars : Loewy and NASA /  Raymond Loewy in the U.S.S.R. /  "You must create your own design-style" : industrial design in the Soviet Union since 1945 /  New trends, new horizons : American design after Loewy : 1975-1989 /  Public relations or industrial design? : Loewy and his legend /  Angela Schönberger --  Evert Endt --  Elizabeth Reese --  Jeffrey L. Meikle --  Richard Guy Wilson --  Arthur J. Pulos --  Donald J. Bush --  Angela Schöenberger --  John Heskett --  Bruno Sacco. New impulses at Rosenthal : Loewy's designs for chinaware / Bernd Fritz --  Claude Lichtenstein --  Arthur J. Pulos --  Patrick Farrell --  Evert Endt --  Michael Schirner --  Reyer Kras --  Yuri B. Soloviev --  Yelena Yamaikina --  Randloph M.N. McAusland. Form made for speed, or progress as propaganda : incentives for styling / François Burkhardt --  Stephen Bayley. 
<br/><br/><label>ISBN: </label>3791310488 (German ed.) 3791310666 (English ed.) 
<br/><br/><label>Subjects--Personal Names: </label><br/>Loewy, Raymond, 1893-1986 --Exhibitions.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial design--Exhibitions.--United States
<br/><br/><label>LC Class. No.: </label>T183.G32  / B43613 1990 
<br/><br/><label>Dewey Class. No.: </label>745.2092