TY  - BOOK
AU  - Stokes,Melvyn
AU  - Maltby,Richard
TI  - Identifying Hollywood's audiences: cultural identity and the movies 
SN  - 0851707394
AV  - PN1995.9.A8 I33 1999
U1  - 302.2343 21
PY  - 1999///
CY  - London
PB  - BFI Pub.
KW  - Motion picture audiences
KW  - History
KW  - Motion pictures
KW  - Social aspects
N1  - Includes bibliographical references and index; Part One: --; 1; Sticks, Hicks and Flaps: Classical Hollywood's generic conception of its Audiences; Richard Maltby --; 2; Female Audiences of the 1920s and early 1930s; Melvyn Stokes --; 3; The Science of Pleasure: George Gallup and audience research in Hollywood; Susan Ohmer --; 4; 'The Lost Audience': 1950s Spectatorship and historical reception studies; Robert Sklar --; 5; A Powerful Cinema-going Force? Hollywood and Female Audiences since the 1960s; Peter Kramer --; 6; Home Alone Together: Hollywood and the 'family film'; Robert C. Allen --; Part Two: --; 7; 'That day did last me all my life': Cinema Memory and enduring fandom; Annette Kuhn --; 8; 'desperate to see it': Straight men watching Basic Instinct; Thomas Austin --; 9; Bleak Futures by Proxy; Martin Barker and Kate Brooks --; 10; Risky Business: Film violence as an interactive phenomenon; Annette Hill --; 11; Refusing to Refuse to Look: Female viewers of the horror film; Brigid Cherry
N2  - "Compiled from significant new research into audience studies, this book examines the methods the American motion picture industry has used to identify and understand its audiences, and the ways in which that understanding has shaped the movies it produced, from the 1920s to the 1990s.The contributors reassess what is known about the social composition of classical Hollywood audiences, the role of opinion leaders in forming viewer choices, and the development of statistical audience research methods, challenging the conventional wisdom that the classical motion picture industry knew little about its audiences. Looking at explanations for the decline in movie attendance in the postwar years and Hollywood's adaptation to the demographics of the baby boom and the postmodern family, these essays detail how Hollywood has repeatedly reinvented and reconstructed the identities of its audiences. The book also examines how such groups as adolescent males and female horror movie fans use film-viewing to display and establish their cultural competence and subcultural identities."--Publisher description
UR  - http://catdir.loc.gov/catdir/bios/ucal052/00362666.html
ER  -