TY  - BOOK
AU  - Ratneshwar,S.
AU  - Mick,David Glen
AU  - Huffman,Cynthia
TI  - The why of consumption: contemporary perspectives on consumer motives, goals and desires 
T2  - Routledge studies in interpretive marketing research
SN  - 0415220955
AV  - HF5415.32 .W47 2000
U1  - 658.8342 21
PY  - 2000///
CY  - London, New York
PB  - Routledge
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Introduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman -- Consumer goal structures and goal-determination processes : an integrative framework / Cynthia Huffman, S. Ratneshwar, and David Glen Mick -- The role of emotions in goal-directed behavior / Richard P. Bagozzi ... [et al.] -- Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty / Mary Francis Luce, James R. Bettman, and John W. Payne -- The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley -- The missing streetcar named desire / Russell W. Belk, Güliz Ger, and Søren Askegaard -- Postmodern consumer goals made easy!!!! / Craig J. Thompson -- Authenticating acts and authoritative performances : questing for self and community / Eric J. Arnould and Linda L. Price -- Representations of women's identities and goals : the past fifty years in film and television / Elizabeth C. Hirschman and Barbara B. Stern -- The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber -- On selling brotherhood like soap : influencing everyday disposal decisions / Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele -- Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar -- Using narratives to discern self-identity related consumer goals and motivations / Jennifer Edson Escalas and James R. Bettman -- The power of metaphor / Robin Coulter and Gerald Zaltman -- Lattice analysis in the study of motivation / Steven Brownstein ... [et al.] -- More than a rat, less than God, staying alive / Jerome B. Kernan -- Four questions about consumer motivation research / Dennis W. Rook
N2  - "What is the nature of motives, goals and desires that prompt consumption behaviors? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? Hoe do consumers think and feel about their strivings and cravings and how do they translate these pursuits into actions? And what explanations might we offer for differences in consumer motives and goals across individuals and different contexts? Such questions are very relevant if we are to understand consumer behavior. This book provides many provocative answers."--Publisher description
ER  -