TY  - BOOK
AU  - Broadbent,Simon
TI  - Advertising works 2: papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1982 
SN  - 0039104664
AV  - HF5808.G7 
U1  - 659.111 19
PY  - 1983///
CY  - London
PB  - Holt, Rinehart and Winston
KW  - Advertising
KW  - Great Britain
KW  - Case studies
N1  - Includes index
ER  -