Advertising works 2 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1982 / Advertising works two edited and introduced by Simon Broadbent. - xv, 240 pages : illustrations ; 25 cm Includes index. ISBN: 0039104664 9780039104665 Subjects--Topical Terms: Advertising--Great Britain--Case studiesAdvertising--Case studies LC Class. No.: HF5808.G7 Dewey Class. No.: 659.111