TY  - BOOK
AU  - Franzen,Giep
AU  - Bouwman,Margot
ED  - World Advertising Research Centre.
TI  - The mental world of brands: mind, memory, and brand success 
SN  - 1841160814
AV  - HD69.B7 F7313 2001
U1  - 658.827 21
PY  - 2001///
CY  - Henley-on-Thames, Oxfordshire, U.K.
PB  - World Advertising Research Centre
KW  - Brand name products
N1  - Includes bibliographical references (pages 439-458) and index
ER  -