Franzen, Giep, <br/><br/>
The mental world of brands :  mind, memory, and brand success / 
Giep Franzen, Margot Bouwman ; with a foreword by Wendy Gordon. 
 - xix, 488 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references (pages 439-458) and index. 
<br/><br/><br/>Translated from the Dutch. 
<br/><br/><label>ISBN: </label>1841160814 9781841160818 
<br/><br/><label>LCCN: </label>2001536029 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HD69.B7  / F7313 2001 
<br/><br/><label>Dewey Class. No.: </label>658.827