TY  - BOOK
AU  - Jamieson,Kathleen Hall
TI  - Packaging the presidency: a history and criticism of presidential campaign advertising 
SN  - 0195072987
AV  - JK524 .J36 1992
U1  - 324.70973 20
PY  - 1992///
CY  - New York
PB  - Oxford University Press
KW  - Advertising, Political
KW  - United States
KW  - Politics and government
KW  - 1945-1989
N1  - Includes bibliographical references (pages 512-535) and index; Introduction --; Ch. 1; Broadsides to Broadcasts --; Ch. 2; 1952: The Election of a Popular Hero --; Ch. 3; 1956: The Reelection of a Popular Hero --; Ch. 4; 1960: Competence, Catholicity, and the Candidates --; Ch. 5; 1964: Goldwater vs. Goldwater --; Ch. 6; 1968: The Competing Pasts of Nixon and Humphrey --; Ch. 7; 1972: The President vs. The Prophet --; Ch. 8; 1976: Integrity, Incumbency, and the Impact of Watergate --; Ch. 9; 1980: "I'm Qualified to Be President and You're Not" --; Ch. 10; 1984: Presidential Prerogatives; Presidential Preemptions --; Ch. 11; 1988: The Pit and the Paradise --; Ch. 12; 1992: Taxes and Trust --; Conclusion --; Notes --; Bibliography --; Index
N2  - Traces the origins and evolution of presidential advertising from banners and broadsides to broadcasing with detailed chapters on the 1952-1980 presidential elections
UR  - http://catdir.loc.gov/catdir/enhancements/fy0725/91019293-b.html
ER  -