Williams, Keith C., <br/><br/>
Behavioural aspects of marketing / 
Keith C. Williams. 
 - ix, 235 pages :  illustrations ;  24 cm 
<br/><br/> "Published on behalf of the Institute of Marketing and the CAM Foundation.". 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0434923001 9780434923007 
<br/><br/><label>LCCN: </label>82127773 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)<br/>Consumers
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .W542 1981 
<br/><br/><label>Dewey Class. No.: </label>658.8342