TY  - BOOK
AU  - Carter,David E.
TI  - Branding: the power of market identity 
SN  - 0823066312
AV  - HD59.2 .C37 1999
U1  - 658.827 21
PY  - 1999///
CY  - New York, N.Y.
PB  - Hearst Books International
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Management
KW  - Corporate image
KW  - Logos (Symbols)
N1  - Includes bibliographical references (page 183) and index
ER  -