TY  - BOOK
AU  - McAllister,Matthew P.
TI  - The commercialization of American culture: new advertising, control, and democracy 
SN  - 0803953798
AV  - HF5813.U6 M327 1996
U1  - 659.1042 20
PY  - 1996///]
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Mass media
KW  - Social aspects
KW  - United States
KW  - Advertising
KW  - History
KW  - 20th century
N1  - Includes bibliographical references (pages 260-274) and index; Acknowledgments --; Introduction --; 1; The Changing Nature of Advertising and Control --; 2; Advertising's External and Internal Control: Social Implications --; 3; Place-Based Advertising: Control Through Location --; 4; Controlling Viewer Behavior: Creating the Zapless Ad --; 5; Cross Promotion: Control Through Cooperation --; 6; Sponsorship: Control Behind a Philanthropic Facade --; 7; Commercials, Control and the Computer Revolution --; 8; Conclusion --; References --; Index --; About the Author
N2  - "Divided into eight elaborate and well-defined chapters that leave out almost nothing that's relevant, Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible, quran, bhagwatgita rolled into one for all concerned about a habitable universe." --Suresh Kohli in The Hindustan Times "This critical analysis should toss around American thinking on the subject of advertising as much as Vance Packard's The Hidden Persuaders (1957) did. Matthew P. McAllister has written a classic, showing advertising's invasion of everything--classrooms, doctors' offices, sports arenas, concert halls, museums. . . . Systematically researched, organized, and documented, this book should be required reading for advertising and media students and for the general public.""--Publisher description
ER  -