Hannagan, Tim,

Mastering strategic management / Tim Hannagan. - x, 213 pages : illustrations ; 23 cm. - Palgrave master series . - Palgrave master series. .

Includes bibliographical references (pages 204-205) and index.

White is strategic management? -- Strategic analysis -- Strategic options -- Strategic action planning -- Strategic marketing -- Strategy for meeting the needs of customers -- Strategy for maintaining a competitive advantage -- Strategic management in different organisational cultures -- Strategic leadership -- Managing strategic change. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

033392746X 9780333927465

2001036987


Strategic planning.
Management.

HD30.28. / H3672 2002

658.4012