Hannagan, Tim,
Mastering strategic management /
Tim Hannagan.
- x, 213 pages : illustrations ; 23 cm.
- Palgrave master series .
- Palgrave master series. .
Includes bibliographical references (pages 204-205) and index.
White is strategic management? -- Strategic analysis -- Strategic options -- Strategic action planning -- Strategic marketing -- Strategy for meeting the needs of customers -- Strategy for maintaining a competitive advantage -- Strategic management in different organisational cultures -- Strategic leadership -- Managing strategic change. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
033392746X 9780333927465
2001036987
Strategic planning.
Management.
HD30.28. / H3672 2002
658.4012