Ajzen, Icek, <br/><br/>
Understanding attitudes and predicting social behavior / 
 Understanding attitudes and predicting social behaviour 
Icek Ajzen, Martin Fishbein. 
 - Pbk. edition. 
 - x, 278 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Attitudes and behavior -- How to define and measure behavior -- Predicting behavior from intention -- Determinants of behavioral intentions -- Determinants of the attitudinal and normative components -- Theretical implications -- Predicting and understanding weight loss: Intentions, behaviors, and outcomes -- Predicting and understanding women's occupational orientations: Factors underlying choice intentions -- Predicting and understanding family planning behaviors: Beliefs, attitudes, and intentions -- Predicting and understanding consumer behavior: Attitude-behavior correspondence -- Predicting and understanding voting in American elections: Effects of external variables -- Predicting and understanding voting in British elections and American referenda: Illustrations of the theory's generality -- Changing the behavior of alcoholics: Effects of persuasive communication. 
<br/><br/><label>ISBN: </label>0139364358 9780139364358 0139364439 9780139364433 
<br/><br/><label>LCCN: </label>79026063 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Attitude (Psychology)<br/>Prediction (Psychology)<br/>Social psychology.<br/>Psychology, Social<br/>Social Behavior
<br/><br/><label>LC Class. No.: </label>BF323.C5  / A37 
<br/><br/><label>Dewey Class. No.: </label>301.1 302