TY  - BOOK
AU  - Fowler,Floyd J.
TI  - Improving survey questions: design and evaluation 
T2  - Applied social research methods series
SN  - 0803945825
AV  - HN29 .F67 1995
U1  - 300.723 21
PY  - 1995///]
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Social sciences
KW  - Research
KW  - Methodology
KW  - Data Collection
KW  - methods
KW  - Research Design
KW  - Sociometric Techniques
N1  - Includes bibliographical references (pages 184-188) and index; Preface --; 1; Questions as Measures: An Overview --; 2; Designing Questions to Gather Factual Data --; 3; Questions to Measure Subjective States --; 4; Some General Rules for Designing Good Survey Instruments --; 5; Presurvey Evaluation of Questions --; 6; Assessing the Validity of Survey Questions --; 7; Question Design and Evaluation Issues in Perspective --; Appendix A: Commonly Used Measurement Dimensions --; Appendix B: Measures of Common Covariates --; Appendix C: About Open-Ended Questions --; Appendix D: Achieving Standardized Interviews --; References --; Index --; About the Author
N2  - "What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were designed, and empirically evaluate survey questions. In addition, the book covers topics such as how to write good questions aimed at collecting information about objective facts and events, how to measure subjective phenomena, some alternative methods for attacking common measurement problems; shows how to evaluate the extent to which questions are consistently understood and administered, and explains how to evaluate the data resulting from a set of questions. A clearly written book, Improving Survey Questions enables researchers and practitioners to write better survey questions and helps users of survey data to evaluate their data more critically."--Publisher description
UR  - http://catdir.loc.gov/catdir/enhancements/fy0738/95016861-b.html
ER  -