Powerwriting : the hidden skills you need to transform your business writing /
Suzan St Maur.
- x, 165 pages ; 24 cm
Introduction -- Think first, write later -- What do you need to communicate? (Really?) -- Who is your audience? -- How will the audience receive your message? -- Your final message -- How to speak your audience's language -- The nuts and bolts -- Now start writing -- How to get the best from paper-based media -- How to get the best from electronic media -- How to get the best from 'live' communication -- Outroduction. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.