St. Maur, Suzan.

Powerwriting : the hidden skills you need to transform your business writing / Suzan St Maur. - x, 165 pages ; 24 cm

Introduction -- Think first, write later -- What do you need to communicate? (Really?) -- Who is your audience? -- How will the audience receive your message? -- Your final message -- How to speak your audience's language -- The nuts and bolts -- Now start writing -- How to get the best from paper-based media -- How to get the best from electronic media -- How to get the best from 'live' communication -- Outroduction. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

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