TY  - BOOK
AU  - Boaz,Alyse
AU  - Boaz,Alyse
TI  - Marketing in New Zealand
SN  - 0582718732
U1  - 658.800993 
PY  - 1999///
CY  - Auckland, N.Z.
PB  - Longman
KW  - Marketing
KW  - New Zealand
N1  - On cover: Recommended by the New Zealand Institute of Management; First ed. published with title: Marketing. Auckland, N.Z. : Longman Paul, 1995; Includes bibliographical references (pages 223-225) and index
ER  -