TY  - BOOK
AU  - Reichert,Tom
AU  - Lambiase,Jacqueline
TI  - Sex in advertising: perspectives on the erotic appeal 
T2  - LEA's communication series
SN  - 0805841180
AV  - HF5827.85. S494 2003
U1  - 306.7 
PY  - 2003///
CY  - Mahwah, New Jersey
PB  - Lawrence Erlbaum Associates
KW  - Sex in advertising
N1  - Includes bibliographical references and index; 1; One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising; Tom Reichert and Jacqueline J. Lambiase --; 2; What Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research; Tom Reichert --; 3; Historical and Psychological Perspectives of the Erotic Appeal in Advertising; Juliann Sivulka --; 4; Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising; Jonathan E. Schroeder and Janet L. Borgerson --; 5; Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising Response; Michael S. LaTour and Tony L. Henthorne --; 6; The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising; Annie Lang, Kevin Wise, Seungwhan Lee and Xiaomei Cai --; 7; Sex(haustion) Sells: Marketing in a Saturated Mediascape; Collin Gifford Brooke --; 8; Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle; Stephen J. Gould --; 9; Advertising and Disconnection; Jean Kilbourne --; 10; Adcult and Gender; James B. Twitchell --; 11; Subliminal Sexuality: The Fountainhead for America's Obsession; Wilson Bryan Key --; 12; Masculinism(s) and the Male Image: What Does It Mean To Be a Man?; Barbara B. Stern --; 13; Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community; Gary R. Hicks --; 14; Sex - Online and in Internet Advertising; Jacqueline J. Lambiase --; 15; Future Questions and Challenges: Advertising Research in the Midst of Sex Noise; Jacqueline Lambiase and Tom Reichert
ER  -