TY  - BOOK
AU  - McKenzie-Mohr,Doug
AU  - Smith,William A.
TI  - Fostering sustainable behavior: an introduction to community-based social marketing 
SN  - 0865714061
AV  - GE195.7 .M36 1999
U1  - 303.484 
PY  - 1999///
CY  - Gabriola Island, BC
PB  - New Society Publishers
KW  - Environmental responsibility
KW  - Citizen participation
KW  - United States
KW  - Social marketing
KW  - Social change
KW  - Sustainable development
KW  - Psychological aspects
N1  - Includes bibliographical references (pages 140-149); Fostering Sustainable Behavior --; Regulation --; Information --; Changing Attitudes to Influence Behavior --; Promoting Economic Self-Interest --; Community-Based Social Marketing: An Overview --; Uncovering Barriers and Benefits --; Three Steps for Uncovering Barriers and Benefits --; Literature Review --; Conducting a Literature Search --; Qualitative Research --; Observational Studies --; Observational Example: Recycling in a Public Area --; Focus Groups --; Example: What questions matter? --; Survey --; Seven Steps in Creating a Survey --; Some Closing Thoughts --; Commitment: From Good Intentions to Action --; Understanding Commitment --; Commitment and Sustainable Behavior --; Building Commitment into Your Program --; A Checklist for Using Commitment --; Examples: Using Commitment to Foster Sustainable Behavior --; Waste Reduction --; Energy Conservation --; Water Conservation --; Transportation --; Prompts: Remembering to Act Sustainably --; Prompts and Sustainable Behavior --; Prompts and Source Reduction --; Building Prompts into Your Program --; A Checklist for Using Prompts --; Examples: Using Prompts to Foster Sustainable Behavior --; Waste Reduction --; Energy Conservation --; Water Conservation --; Transportation --; Norms: Building Community Support --; Social Norms and Sustainable Behavior --; Using Norms Effectively --; A Checklist for Using Norms --; Examples: Using Norms to Foster Sustainable Behavior --; Waste Reduction --; Energy Conservation --; Water Conservation --; Transportation --; Communication: Creating Effective Messages
ER  -