TY  - BOOK
AU  - Reiss,Alvin H.
TI  - Don't just applaud, send money: the most successful strategies for funding and marketing the arts 
SN  - 1559361050
AV  - NX765. R46 1995
U1  - 700.681 
PY  - 1995///]
CY  - New York
PB  - Theatre Communications Group
KW  - Arts fund raising
KW  - United States
KW  - Handbooks, manuals, etc
N1  - Includes index; Foreword --; Ch. 1; The Arts are Creative --; Ch. 2; Niche Marketing --; Ch. 3; Audience Reach --; Ch. 4; Selling Tickets --; Ch. 5; Outrageous Promotions --; Ch. 6; Advertising Your Worth --; Ch. 7; Mail Us Money --; Ch. 8; Fund-Raising Events and Concepts --; Ch. 9; Other Ways to Make Money --; Ch. 10; Business Support --; Ch. 11; The Tourist Trade --; Index
ER  -