Reiss, Alvin H., <br/><br/>
Don't just applaud, send money :  the most successful strategies for funding and marketing the arts / 
Alvin H. Reiss. 
 - xv, i, 146 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/> Foreword --  The Arts are Creative --  Niche Marketing --  Audience Reach --  Selling Tickets --  Outrageous Promotions --  Advertising Your Worth --  Mail Us Money --  Fund-Raising Events and Concepts --  Other Ways to Make Money --  Business Support --  The Tourist Trade --  Index.  Ch. 1.  Ch. 2.  Ch. 3.  Ch. 4.  Ch. 5.  Ch. 6.  Ch. 7.  Ch. 8.  Ch. 9.  Ch. 10.  Ch. 11. 
<br/><br/><label>ISBN: </label>1559361050 9781559361057 
<br/><br/><label>LCCN: </label>95014236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Arts fund raising--United States--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>NX765.  / R46 1995 
<br/><br/><label>Dewey Class. No.: </label>700.681