TY  - BOOK
AU  - Kaid,Lynda Lee
AU  - Johnston,Anne
TI  - Videostyle in presidential campaigns: style and content of televised political advertising 
T2  - Praeger series in political communication,
SN  - 0275940713 (alk. paper)
AV  - JK2281. K26 2000
U1  - 324.730973 
PY  - 2000///
CY  - Westport, Conn.
PB  - Praeger
KW  - Advertising, Political
KW  - United States
KW  - Television in politics
N1  - Includes bibliographical references and index; Preface --; Presidential Campaign Advertising on Television --; Political Advertising Content and Effects --; Vidoestyle: Concept, Theory, and Method --; Advertising Content and Styles Across the Years --; Videostyle and Political Candidate Positioning --; Negative and Positive Videostyle --; Videostyle and Ethics in Political Advertising --; The Mediation of Videostyle: How Television and Newspapers Cover Political Candidate Advertising --; Videostyle in International Perspective --; Recurring Elements of Videostyle and the Future of Presidential Candidate Presentation --; References --; Appendix: Videostyle Codesheet
ER  -