TY  - BOOK
AU  - Rimini,Marco
ED  - World Advertising Research Centre.
ED  - Institute of Practitioners in Advertising.
TI  - Advertising works 12: proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002 
SN  - 1841161268
AV  - HF5813.G7 A381 2003
U1  - 659.111 
PY  - 2003///
CY  - Henley-on-Thames
PB  - World Advertising Research Center
KW  - Advertising
KW  - Brand name products
KW  - Great Britain
KW  - Case studies
KW  - IPA Effectiveness Awards
N1  - Includes index; One CD-ROM in pocket attached to inside front cover; Accompanied by: 1 computer disc (CD-ROM)
ER  -