Advertising works 12 :  proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002 / 
 Advertising works twelve 
edited and introduced by Marco Rimini. 
 - xxii, 666 pages :  illustrations, portraits ;  25 cm +  1 computer disc (12 cm) 
<br/><br/> Includes index.  One CD-ROM in pocket attached to inside front cover.  Accompanied by: 1 computer disc (CD-ROM) 
<br/><br/><label>ISBN: </label>1841161268 9781841161266 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products--Great Britain--Case studies<br/>IPA Effectiveness Awards<br/>Advertising--Great Britain--Case studies
<br/><br/><label>LC Class. No.: </label>HF5813.G7  / A381 2003 
<br/><br/><label>Dewey Class. No.: </label>659.111