TY  - BOOK
AU  - Goldman,Robert
TI  - Reading ads socially
SN  - 0415054001
AV  - HF5821. G58 1992
U1  - 659.1042 
PY  - 1992///
CY  - London, New York
PB  - Routledge
KW  - Advertising
KW  - Social aspects
KW  - United States
N1  - Includes bibliographical references (pages 233-239) and index; Subjectivity in a bottle : commodity form and advertising form --; Advertising and the production of commodity-signs --; Mortise and the frame : reification and advertising form --; Legitimation ads : the story of the family and how it saved capitalism from itself --; Envy, desire and power : gender relations and the dialectics of appearance in ads --; Commodity feminism --; This is not an ad --; Levi's 501s and the "knowing wink" : commodity bricolage --; Postmodernism that failed
ER  -