Goldman, Robert,  1949- <br/><br/>
Reading ads socially / 
Robert Goldman. 
 - xii, 247 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references (pages 233-239) and index. 
<br/><br/> Subjectivity in a bottle : commodity form and advertising form --  Advertising and the production of commodity-signs --  Mortise and the frame : reification and advertising form --  Legitimation ads : the story of the family and how it saved capitalism from itself --  Envy, desire and power : gender relations and the dialectics of appearance in ads --  Commodity feminism --  This is not an ad --  Levi's 501s and the "knowing wink" : commodity bricolage --  Postmodernism that failed. 
<br/><br/><label>ISBN: </label>0415054001 9780415054003 0415053994 9780415053990 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects<br/>Advertising--Social aspects--United States
<br/><br/><label>LC Class. No.: </label>HF5821.  / G58 1992 
<br/><br/><label>Dewey Class. No.: </label>659.1042