TY  - BOOK
AU  - Underwood,Doug
TI  - When MBAs rule the newsroom: how the marketers and managers are reshaping today's media 
SN  - 0231080492
AV  - PN4734 .U63 1995
U1  - 070.40688 
PY  - 1995///]
CY  - New York
PB  - Columbia University Press
KW  - Newspapers
KW  - Marketing
KW  - Management
KW  - Newspaper publishing
N1  - Includes bibliographical references (pages 237-241) and index; Acknowledgments --; Introduction --; 1; The Party Is Over - Where Are the Readers? --; 2; The Marketers and Managers Move In --; 3; Inside the Managed Newsroom --; 4; The Historical Roots of the Marketing and Management Revolution --; 5; Imitations of the Tube --; 6; Managers and the Mind of the Computer --; 7; The Think Tanks Spread the Word --; 8; The Cult of Colorful Tidbits --; 9; What Newspapers - and Newspaper Researchers - Don't Tell Us About Newspapers --; 10; The "New" Daily Newspaper Newsroom - and What Our Research Tells Us About It --; 11; How Much News Is News? --; 12; Fear and the Future of Newspapers --; 13; Fighting the Good Fight Within --; 14; The Future of the Word --; Afterword --; Appendix of Tables --; Notes --; Selected Bibliography --; Index
ER  -