TY  - BOOK
AU  - Carson,David
TI  - Qualitative marketing research
SN  - 0761963669
U1  - 658.83 
PY  - 2001///
CY  - London
PB  - SAGE
KW  - Qualitative research
KW  - Marketing research
N1  - Includes bibliographical references and index; Pt. 1; Social Science Research and Marketing --; Philosophy of Research --; Scope of Research in Marketing --; Design of a Research Problem --; Academic, Business and Practitioner Research --; Pt. 2; Qualitative Research Methodologies --; Justification of a Qualitative Research Methodology --; In-depth Interviewing --; Case-Based Research --; Focus Group Interviewing --; Observation Studies --; Ethnography and Grounded Theory --; Action Research and Action Learning --; Pt. 3; Applications and Outcomes of Qualitative Research --; Organizing, Processing and Visualizing Data --; Writing Qualitative Research Reports --; Integrative Multiple Mixes of Methodologies --; Qualitative Research: Future Evolution
ER  -