Carson, David,  1947- <br/><br/>
Qualitative marketing research / 
David Carson ; [el al.]. 
 - xii, 239 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Social Science Research and Marketing --  Philosophy of Research --  Scope of Research in Marketing --  Design of a Research Problem --  Academic, Business and Practitioner Research --  Qualitative Research Methodologies --  Justification of a Qualitative Research Methodology --  In-depth Interviewing --  Case-Based Research --  Focus Group Interviewing --  Observation Studies --  Ethnography and Grounded Theory --  Action Research and Action Learning --  Applications and Outcomes of Qualitative Research --  Organizing, Processing and Visualizing Data --  Writing Qualitative Research Reports --  Integrative Multiple Mixes of Methodologies --  Qualitative Research: Future Evolution.  Pt. 1.  Pt. 2.  Pt. 3. 
<br/><br/><label>ISBN: </label>0761963669 9780761963660 0761963650 9780761963653 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Qualitative research.<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83