TY  - BOOK
AU  - Warlaumont,Hazel G.
TI  - Advertising in the 60s: turncoats, traditionalists, and waste makers in America's turbulent decade 
SN  - 0275969320
AV  - HF5813.U6 W37 2001
U1  - 659.109046 
PY  - 2001///
CY  - Westport, CT
PB  - Praeger
KW  - Advertising
KW  - United States
KW  - History
N1  - Includes bibliographical references and index; Acknowledgments --; Introduction --; 1; The 1960s: Upheaval --; 2; Understanding the 60s: The 50s as a Backdrop for Social Change --; 3; The Nature of Revolt: An Aesthetic Language of Protest --; 4; Shifting the Aesthetic Gauge: Breaking Loose in the 60s --; 5; Divisiveness, Turmoil, and Dissent: An Industry Under Siege --; 6; Keeper of the Flame: The Industry Stands Firm --; 7; Co-opting and Commercializing the 60s --; 8; Advertising Creativity: Undermining Traditional Expectations --; 9; Lessening the Grip on Authority --; 10; End of an Era: Advertising's Retreat --; Selected Bibliography --; Index
ER  -