Jones, John Philip. <br/><br/>
The ultimate secrets of advertising / 
by John Philip Jones. 
 - xxvi, 227 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Big ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects. 
<br/><br/><label>ISBN: </label>076192244X (pbk.) 0761922431 
<br/><br/><label>LCCN: </label>2001001462 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823.  / J7174 2000 
<br/><br/><label>Dewey Class. No.: </label>659.1