TY  - BOOK
AU  - Moriarty,Sandra E.
TI  - Creative advertising: theory and practice 
SN  - 0131899112
AV  - HF5821 .M62 1991
U1  - 659.1 20
PY  - 1991///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -