Moriarty, Sandra E. <br/><br/>
Creative advertising :  theory and practice / 
Sandra E. Moriarty. 
 - Second edition. 
 - viii, 438 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131899112 9780131899117 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .M62 1991 
<br/><br/><label>Dewey Class. No.: </label>659.1