TY  - BOOK
AU  - Hunt,Shelby D.
TI  - Modern marketing theory: critical issues in the philosophy of marketing science 
SN  - 0538812214
AV  - HF5415.122. H86 1991
U1  - 658.8 
PY  - 1991///]
CY  - Cincinnati, OH
PB  - South-Western Pub. Co.
KW  - Marketing
KW  - Marketing research
KW  - Philosophy, Modern
KW  - Positivism
N1  - "SS62AA."; Includes bibliographical references (pages 449-478) and index
ER  -