Hunt, Shelby D., <br/><br/>
Modern marketing theory :  critical issues in the philosophy of marketing science / 
Shelby D. Hunt. 
 - x, 499 pages :  illustrations ;  24 cm 
<br/><br/> "SS62AA.". 
<br/><br/>Includes bibliographical references (pages 449-478) and index. 
<br/><br/><label>ISBN: </label>0538812214 9780538812214 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing research<br/>Philosophy, Modern<br/>Positivism
<br/><br/><label>LC Class. No.: </label>HF5415.122.  / H86 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8