TY - BOOK AU - Potter,W.James TI - On media violence SN - 0761916393 U1 - 303.6 PY - 1999///] CY - Thousand Oaks, Calif, London PB - Sage Publications KW - Violence in mass media KW - Mass media KW - Social aspects KW - Influence N1 - Includes bibliographical references and index; Contents: Overview and introduction -- Theories of effects of media violence -- What is known about effects from exposure? -- What is known about violent content on television? -- Conceptualizing violence -- Schema and context -- Levels of analysis -- Broadening the conceptualization of development -- Conceptualizing effects -- Conceptualizing risk -- Industry perspective -- Effects methodologies and methods -- Content analysis of media violence -- Axioms and dictionary for lineation perspective -- Propositions for lineation perspective ER -