TY - BOOK AU - Kendall,Nick ED - Institute of Practitioners in Advertising. TI - Advertising works 10: cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1998 SN - 1841160288 U1 - 659.111 PY - 1999///] CY - Henley-on-Thames PB - NTC Publications KW - Advertising KW - Great Britain KW - Case studies KW - Awards N1 - Includes index; Originally published in 1999 by NTC Publications Limited ER -