TY  - BOOK
AU  - Lindstrom,Martin
AU  - Andersen,T.F.
AU  - Lindstrom,Martin
TI  - Brand building on the internet
SN  - 1864980796
U1  - 658.827 21
PY  - 1999///
CY  - South Yarra, Vic.
PB  - Hardie Grant Books
KW  - Web site development
KW  - Internet advertising
KW  - Case studies
KW  - Advertising
KW  - Brand name products
N1  - Originally published: Maerkevkere paa internette, Borsen Publishing, 1996; Includes bibliographical references (pages 316-318)
ER  -