TY  - BOOK
AU  - Abrams,Bill
ED  - American Marketing Association.
TI  - The observational research handbook: understanding how consumers live with your product 
SN  - 065800073X
AV  - HF5415.33.U6 A25 2000
U1  - 658.834 
PY  - 2000///]
CY  - Lincolnwood, IL
PB  - NTC Business Books
KW  - Consumer behavior
KW  - United States
KW  - Marketing
N1  - At head of title: American Marketing Association; Includes bibliographical references (pages 267-269) and index
ER  -