Abrams, Bill, <br/><br/>
The observational research handbook :  understanding how consumers live with your product / 
Bill Abrams. 
 - xxiv, 277 pages :  illustrations ;  24 cm 
<br/><br/> At head of title: American Marketing Association. 
<br/><br/>Includes bibliographical references (pages 267-269) and index. 
<br/><br/><label>ISBN: </label>065800073X 9780658000737 
<br/><br/><label>LCCN: </label>99044308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Marketing--United States
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / A25 2000 
<br/><br/><label>Dewey Class. No.: </label>658.834