TY - BOOK AU - Denton,Robert E. TI - The 1996 presidential campaign: a communication perspective T2 - Praeger series in political communication, SN - 0275961524 AV - JK526 1996e U1 - 324.70973 PY - 1998/// CY - Westport, Conn. PB - Praeger KW - Presidents KW - United States KW - Election KW - 1996 KW - Political campaigns KW - Communication in politics KW - Mass media KW - Political aspects N1 - Includes bibliographical references (pages 285-290) and index; Series Foreword --; Preface --; Acknowledgments --; 1; Communication Variables and Dynamics of the 1996 Presidential Campaign --; 2; The Beginning and the Early End --; 3; The 1996 Presidential Nominating Conventions: Good Television and Shallow Identification --; 4; The 1996 Presidential Debates --; 5; Taking the Middle Ground: Clinton's Rhetoric of Conjoined Values --; 6; Videostyle and the Effects of the 1996 Presidential Campaign Advertising --; 7; "Torture-by-Tedium" or Editorial Cartoons During the 1996 Presidential Campaign --; 8; Digital Democracy: The '96 Presidential Campaign On-line --; 9; Hillary Rodham Clinton and Elizabeth Dole as Running "Mates" in the 1996 Campaign: Parallels in the Rhetorical Constraints of First Ladies and Vice Presidents --; 10; The Rhetorical Transformation of Political Coalitions: Bill Clinton, 1992-1996 --; 11; Explaining the Vote: The Presidential Election of 1996 --; Selected Bibliography --; Index --; About the Editor and Contributors ER -