TY  - BOOK
AU  - Goldman,Robert
AU  - Papson,Stephen
TI  - Sign wars: the cluttered landscape of advertising 
T2  - Critical perspectives
SN  - 1572300345
AV  - HF5821. G583 1996
U1  - 659.1042 
PY  - 1996///]
CY  - New York
PB  - Guilford Press
KW  - Advertising
KW  - Cynicism
KW  - Social aspects
N1  - Includes bibliographical references (pages 295-309) and index; Introduction: Advertising in the Age of Accelerated Meaning --; 1; Sign Wars --; 2; Advertising in the Age of Hypersignification --; 3; Yo! Hailing the Alienated Spectator --; 4; The Flip Side of Jadedness: Memory and a Sense of Place --; 5; Authenticity in the Age of the Poseur --; 6; Green Marketing and the Commodity Self --; 7; The Corporate Politics of Sign Values --; Conclusion: Sneakerization and Hyperculture --; Notes --; Bibliography --; Index
ER  -