TY  - BOOK
AU  - Devenport,Rhana
AU  - Rees,Vaughan
TI  - Art-i-facts .: an exploration of art and design for junior secondary students 
SN  - 0074526448
U1  - 709.94 
PY  - 1991///
CY  - Sydney
PB  - McGraw-Hill
KW  - Art, Australian
KW  - Design
KW  - Australia
KW  - Art appreciation
N1  - Preface to the First Edition --; Preface to the Second Edition --; Preface to the Third Edition --; Preface to the Fourth Edition --; Statements of Appreciation --; Ch. 1; Introduction --; Ch. 2; Strategic Planning --; Ch. 3; The Marketing Plan --; Ch. 4; Research --; Ch. 5; Testing --; Ch. 6; The Proposition --; Ch. 7; "Back-End" Marketing --; Ch. 8; Mail Order Math --; Ch. 9; Creative Tactics --; Ch. 10; Copywriting --; Ch. 11; Art Direction --; Ch. 12; Direct Mail Formats --; Ch. 13; Production Planning --; Ch. 14; Mailing Lists --; Ch. 15; Print Media --; Ch. 16; Broadcast Media --; Ch. 17; Broadcast Creative --; Ch. 18; Telemarketing --; Ch. 19; Fulfillment --; Ch. 20; Database Marketing --; Ch. 21; Internet Marketing --; Ch. 22; Going Global --; Index
ER  -