Devenport, Rhana <br/><br/>
Art-i-facts . .  an exploration of art and design for junior secondary students /  Book one : 
Rhana Devenport, Vaughan Rees. 
 - v, 159 p. ;  28 cm. 
<br/><br/> Preface to the First Edition --  Preface to the Second Edition --  Preface to the Third Edition --  Preface to the Fourth Edition --  Statements of Appreciation --  Introduction --  Strategic Planning --  The Marketing Plan --  Research --  Testing --  The Proposition --  "Back-End" Marketing --  Mail Order Math --  Creative Tactics --  Copywriting --  Art Direction --  Direct Mail Formats --  Production Planning --  Mailing Lists --  Print Media --  Broadcast Media --  Broadcast Creative --  Telemarketing --  Fulfillment --  Database Marketing --  Internet Marketing --  Going Global --  Index.  Ch. 1.  Ch. 2.  Ch. 3.  Ch. 4.  Ch. 5.  Ch. 6.  Ch. 7.  Ch. 8.  Ch. 9.  Ch. 10.  Ch. 11.  Ch. 12.  Ch. 13.  Ch. 14.  Ch. 15.  Ch. 16.  Ch. 17.  Ch. 18.  Ch. 19.  Ch. 20.  Ch. 21.  Ch. 22. 
<br/><br/><label>ISBN: </label>0074526448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Art, Australian<br/>Design--Australia<br/>Art appreciation
<br/><br/><label>Dewey Class. No.: </label>709.94