TY  - BOOK
AU  - Fowles,Jib
TI  - Advertising and popular culture
T2  - Foundations of popular culture
SN  - 0803954824
AV  - HF5805 .F69 1996
U1  - 659.1042 
PY  - 1996///]
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Advertising
KW  - Social aspects
KW  - United States
KW  - Popular culture
N1  - Includes bibliographical references (pages 252-265) and index; Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective
N2  - Does advertising have the power to alter minds and behavior? Or is it merely a simplistic and often vulgar form of enticement? Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising as a business practice and as a creator of symbolic environments. Advertising - its images and messages - has permeated our popular culture for over forty years. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from, and contributes to, popular culture. Author Jib Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture provides crucial insights into the role advertising plays in our society today; This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising
ER  -