TY  - BOOK
AU  - Larson,Charles U.
TI  - Persuasion: reception and responsibility 
SN  - 0534149820
AV  - BF637.P4 L36 1991
U1  - 303.342 22
PY  - 1992///]
CY  - Belmont, Calif.
PB  - Wadsworth Pub
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references and index; Part I; Theoretical Premises --; 1; Persuasion in Today's Changing World --; 2; Perspectives on Ethics in Persuasion --; 3; Traditional and Humanistic Approaches to Persuasion --; 4; Social Scientific Approaches to Persuasion --; 5; The Making, Use, and Misuse of Symbols --; 6; Tools for Analyzing Language and Other Persuasive Symbols --; Part II; Identifying Persuasive First Premises --; 7; Psychological or Process Premises: The Tools of Motivation and Emotion --; 8; Content or Logical Premises in Persuasion --; 9; Cultural Premises in Persuasion --; 10; Nonverbal Messages in Persuasion --; Part III; Applications of Persuasive Premises --; 11; The Persuasive Campaign or Movement --; 12; Becoming a Persuader --; 13; Modern Media and Persuasion --; 14; The Use of Persuasive Premises in Advertising and IMC
ER  -