Dutka, Solomon. <br/><br/>
DAGMAR :  defining advertising goals for measured advertising results. 

 - 2nd ed. 
 - xii, 129 p. 
<br/><br/> At head of title: Association of National Advertisers. 
<br/><br/> power of an objective --  How to go about the job of defining advertising goals --  meaning of measured advertising results --  Advertising's purpose in your business --  Brief examples illustrating the definition of advertising goals.  Part 1. The  Part 2.  Part 3. The  Part 4.  Part 5. 
<br/><br/><label>ISBN: </label>0844234222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Evaluation
<br/><br/><label>Dewey Class. No.: </label>659.11