TY  - BOOK
AU  - Smith,Toby Maureen
TI  - The myth of green marketing: tending our goats at the edge of apocalypse 
SN  - 0802041752
AV  - HF5413. S65 1998
U1  - 304.28 
PY  - 1998///]
CY  - Toronto, Buffalo
PB  - University of Toronto Press
KW  - Green marketing
KW  - Consumption (Economics)
KW  - Environmental aspects
KW  - Industrialization
KW  - Environmental degradation
KW  - Social responsibility of business
N1  - Includes bibliographical references (pages 169-181) and index; 1. Theoretical Considerations -- 2. Resignification of 'Consume' -- 3. The Environmental Movement and Consumerism -- 4. Green Consumerism -- 5. Analysis of Examples
ER  -