Smith, Toby Maureen,  1947- <br/><br/>
The myth of green marketing :  tending our goats at the edge of apocalypse / 
Toby M. Smith. 
 - 187 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 169-181) and index. 
<br/><br/>1. Theoretical Considerations -- 2. Resignification of 'Consume' -- 3. The Environmental Movement and Consumerism -- 4. Green Consumerism -- 5. Analysis of Examples. 
<br/><br/><label>ISBN: </label>0802041752 9780802041753 
<br/><br/><label>LCCN: </label>99173158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Green marketing<br/>Consumption (Economics)--Environmental aspects<br/>Industrialization--Environmental aspects<br/>Environmental degradation<br/>Social responsibility of business.
<br/><br/><label>LC Class. No.: </label>HF5413.  / S65 1998 
<br/><br/><label>Dewey Class. No.: </label>304.28